Used, Like New, and Upcycled Gear – Earth Day Campaign
The Story
For Earth Day, Reverb hosts a promotion championing how our used and vintage marketplace is beneficial for the environment. When an instrument is resold, that means a musician is inheriting all of the stories that come with it and none of the guilt of deforestation.
To keep this promotion gear-forward, I opted for a minimal design that centered on a leaf shape. Throughout homepage, landing page, social, and search creative, this shape was the connecting factor reinforcing the theme. As an accent, I used a hand drawn wood texture to pull through the material guitars are most often made of, and used this accent as a place to rest the eye throughout the campaign.
Client
Reverb
