Transactional Email Refresh

The Team

Product Manager: Laura Bloechl

Client

Reverb, Buyer Communications Team

Project URL

reverb.com

The Story

When I was first hired at Reverb, I had the opportunity to contribute illustrations to our transactional emails.

That was back in 2017. The transactional email design had been minimally touched since then, with the gap in email design versus Reverb’s onsite branding widening to a point where it could create trust issues. Reverb’s attention to detail and commitment to user experience was not reflected in this space, and I was finally in a position to make a change.

With my team’s priorities shifting, I took it upon myself to make the necessary CSS changes as a side project. I updated the design to align with Reverb’s current branding and implemented the changes in the email system’s stylesheet. This included dark mode compatibility and accessibility improvements, such as updating font sizes from pt to rem for better dynamic scaling and replacing inline images with emojis.

The Goal

To deliver a much-needed brand update, improve consistency between environments, and boost clarity and trust among recipients

Impact

While the impact on CTR was mostly neutral, we did see a slight lift, making this “no regrets” work that ensured Reverb’s communications were aligned with our overall branding.