Transactional Email Refresh
The Story
When I was first hired at Reverb, I had the opportunity to contribute illustrations to our transactional emails.
That was back in 2017, and the transactional email design had been minimally touched since then. The gap in the email’s visual design versus Reverb’s on-site and in-product branding was widening and reaching a point where I felt it was not reflecting well on the company and could create some trust issues.
With the company’s priorities shifting, I took it upon myself to make the necessary CSS changes. I updated the design to align with Reverb’s current branding and implemented accessibility improvements, such as updating font sizes from pt to rem for better dynamic scaling on mobile devices and replacing inline images with emojis for both type scaling and dark mode compatibility.
The revamped transactional emails delivered a much-needed brand update, improving consistency across environments and boosting clarity and trust among recipients.
While the impact on CTR was mostly neutral, we saw a slight lift, making this “no regrets” work that ensured Reverb’s communications were aligned with our overall branding.
The Team
Product Manager: Laura Bloechl
Client
Reverb, Buyer Communications Team
