Reverb Stickers
The Story
Reverb was in need of updated promotional stickers. The old ones were, well, old. Customers had seen them already, and it was finally time for an upgrade.
The old stickers were illustrations of the diverse instruments that could be found on the site. For this redesign, I wanted to speak to musicians’ lifestyles in a tongue-in-cheek kind of way, and to imbue them with more personality than just “cool” gear illustrations. I pitched the concept of various types of vehicles touring with gear strapped to the roof–sometimes in absurd situations. The resulting stickers look into our buyer’s futures and speak to our customers in a more subtle way.
Client
Reverb
