Related Searches
The Hypothesis
In a recent analysis by Reverb’s Search Science team, we learned that more than half of our top 500 queries were broad search strings. Additionally, about one-third of searches were followed by another search within one minute of the original. These findings began to raise some flags on the team. Could we be leading our users to better utilizing our search functionality? How might we begin to lead them down a path where they are narrowing down on what they really want?
From there, the team hypothesized that query suggestions for broad search terms will make it easier for users to get to their intended search terms and items faster.
The Goal
With two different design iterations and an A/B test in place, the team ultimately hoped to see an increase in conversions from search, with clicks on search suggestions and clicks on listings in the search grid laddering up to that.
The Results
The experiment was successful and ultimately rolled forward.
On web, we saw an 8.91% increase in CTR and a 3.5% increase in search conversions. The new design was particularly impactful for logged out buyers, presumably less familiar with either music gear or the Reverb brand, who saw a significant increase of 8.85% in search conversion.
On iOS, we saw a 2.23% increase in search conversions. Additionally, increased search functionality resulted in a 1.66% increase in the app’s daily active users.
The Results
The experiment was successful and ultimately rolled forward.
On web, we saw an 8.91% increase in CTR and a 3.5% increase in search conversions, resulting in $7.2M in gross merchandise sales. The new design was particularly impactful for logged out buyers, presumably less familiar with either music gear or the Reverb brand, who saw a significant increase of 8.85% in search conversion.
On iOS, we saw a 2.23% increase in search conversions, resulting in $3.7M in gross merchandise sales. Additionally, increased search functionality resulted in a 1.66% increase in the app’s daily active users.
The Team
Product Manager: Colleen McClowry
Developer: Natalee Anfuso
Client
Reverb, Engage Team in collaboration with Search Science
Project URL
8.91%
increase in CTR on web
3.5%
increase in conversions from web search
8.85%
increase in conversion among logged out users
1.66%
increase in app daily active users
