Midwest Action Showcase Series
The Story
As the website and label were gaining steam, we decided that it was time to bring live events back. Midwest Action had previously dabbled in booking, coordinating, and publicizing live events, but there was not much strategy behind them and we ultimately focused our energy elsewhere. But with the Midwest Action record label, we decided to reapproach live events with a new sense of purpose.
We developed a series of showcases with the ultimate goal of supporting our artists and giving fans a chance to both celebrate local music and scoop new physical releases. Utilizing Midwest Action’s roster of bands and incredible Chicago venue partners, we were able to book four showcases that highlighted the music scene in new and different ways. Using black and white photography of the featured artists, and then abstracting it with grain and a close crop, I created a templated poster style to reinforce the MWA Showcases as a series that our friends and fans could follow along with.
The Team
Photography: Dan Jarvis
Client
Midwest Action
