Mac & Mia Email Campaigns

The Story

Twice a week, the marketing department at Mac & Mia sent out a promotional email. While I worked there, I was responsible for coordinating product with the Purchasing team and Stylists to feature in these communications, as well as photographing said product as flat lays. For photos of children, we utilized imagery courtesy of our partner studio.

Each email was laid out first in Photoshop, keeping Mac & Mia’s clean and product-forward style in mind, and then in Mailchimp with copy provided by my teammates. The challenge with these communications was to display the breadth of product Mac & Mia offers, while also communicating that we were a box service.

The Team

Copywriters: Chrissy Hansen Pearl & Melissa Lamkin
Studio Photography: A Little Photo Studio

Client

Mac & Mia