Hoist Save Search

The Team

Product Design Director: Raphy Fedida
Product Manager: Colleen McClowry
Developer: Stephen Drew

Client

Reverb, Engage Team

Overview

The Hypothesis

We believe exposing “Save Search” at the top of CSPs (so that it’s consistently part of the search grid) will increase Favorites adoption, ultimately driving engagement (DAU) by increasing personalized experiences.

The Goal

To increase daily active users (DAUs) in the web and app by offering more personalized experiences.

Impact

The experiment was successful and ultimately rolled forward.

As a result of surfacing the iconography higher on the page, we saw a significant increase in Favorites engagement with lapsed buyers and logged in users.

neutral
active DAUs and sign-ups on web

significant lift
in listing purchases on logged out Android users

1.8%
increase in Favorite engagement on iOS

16%
increase in sign ups on iOS