Daily Feed Opt-In
The Hypothesis
If we simplify the opt-in process and educate users on the value of the feed and daily feed communication, adoption will increase.
The Results
The experiment was successful and ultimately rolled forward.
The Team
Product Manager: Laura Bloechl
Developer: Stephen Drew
Client
Reverb, Buyer Communications Team
19%
increase in Daily Feed Email opt-in
34%
increase in Feed opt-in
6%
increase in new Daily Feed Email subscriptions
3.4%
increase in purchases from Feed via mobile web
(1.48% overall increase)
