Daily Feed Opt-In
The Team
Product Manager: Laura Bloechl
Developer: Stephen Drew
Client
Reverb, Buyer Communications Team
The Hypothesis
If we simplify the opt-in process and educate users on the value of the feed and daily feed communication, adoption will increase.
Impact
The experiment was successful and ultimately rolled forward.
19%
increase in Daily Feed Email opt-in
increase in Daily Feed Email opt-in
34%
increase in Feed opt-in
increase in Feed opt-in
6%
increase in new Daily Feed Email subscriptions
increase in new Daily Feed Email subscriptions
3.4%
increase in purchases from Feed via mobile web
(1.48% overall increase)
increase in purchases from Feed via mobile web
(1.48% overall increase)
